The Pure Collection was created out of a need to provide a natural deodorant that does not contain Bicarbonate Soda for those who have allergies or irritation. This world first unique formulation harnesses the power of Apple cider vinegar to help calm the skin and provide an effective odour free experience. The smell of vinegar disappears after 5 minutes to reveal the beautiful manly scent of Frankincense, Bergamot, sandalwood and black pepper.